ITB China News – Preview Edition

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The Right Partner, the Right Time

Being Partner Destination of ITB China means more than just having “branding” at the show. This year’s Partner Destination for ITB China is Finland. From January to November 2017, the number of overnights from China to Finland reached 321,172 with a 34.3% growth compared to January to December 2016, and Chinese nationals now represent the fifth largest group of travellers to Finland. As part of the country’s efforts to raise awareness and create new business ties with outbound operators in China, around 50 delegates from Finland will be representing the country at ITB China.

Finland is running a multitude of visa centres in China, working on e-visa solutions for Chinese tourists and has opened up for Chinese mobile payment systems, adding a lot of convenience for Chinese visiting Finland. Finland is also taking part in the EU China Tourism Year, for which ITB China is an official partner event. As David Axiotis, General Manager ITB China, so rightly explains, Finland has proven that it is attaching great importance in enhancing Chinese tourists’ travel experience by “going the extra mile”.