Opening the Gates

ITB China creates new pathways to business linking east and west

Exhibitor demand this year is way above the level of last year, with a 50% increase of the gross exhibition area. ITB China is fully booked out with over 700 exhibitors from 80 countries presenting themselves to 15,000 attendees. In addition to established exhibitors from last year, organisers have been able to secure many newcomers. In many ways, the show could already be labelled a success – even though the gates have just opened today!

Stirring interest and creating business bases for Chinese outbound operators to work with destinations around the globe, ITB China this year spotlights Europe through partnering with the EU-China Tourism Year, and again through the implication of official partner destination Finland. This fascinating nation appeals to travellers searching for unique experiences in their destinations as well as convenience and has proven that it is attaching a great importance in enhancing Chinese tourists’ travel experience. Read our exclusive interview with Paavo Virkkunen, Executive Director, Business Finland Oy & Head of Visit Finland.