Welcoming Chinese Travellers to Europe

EU-China Tourism Year takes a big leap forward at ITB China

A report just released by the European Travel Commission on tourist arrivals in the first part of 2018, shows more than one in two reporting destinations saw growth in Chinese tourists. Serbia (+254%) and Montenegro (+153%) reported fastest growth. Croatia and Poland were up 46% and 30% respectively, aided by increased promotional activities. Finland (+21%) also saw sustained growth benefitting from Finnair’s Asian strategy. The 2018 EU-China Tourism Year (ECTY) is expected to further increase the visibility of Europe as a tourism destination in China and help sustain Europe’s inbound tourism market share.

ITB China is an official partner event of the ECTY, and, as ITB China General Manager David Axiotis so rightly points out, “ITB China is the best marketplace to be that connecting bridge between the prospering Chinese travel market, the world and specifically Europe.”

… An idea shared by James Jianzhang Liang, Co-founder, Executive Chairman of the Board, Ctrip, who says ITB China “helps all partners to engage in shaping the future of Chinese tourism” (read our exclusive interview page 8).