The hotel world puts its best foot forward at Shanghai show
The evolution of the hospitality industry is seeing major global players largely diversifying their offering, while smaller luxury and boutique brands take an increasingly solid footing in the marketplace. ITB China gives buyers an exceptional cross section of all categories of accommodation, with luxury regional brands, such as Pan Pacific or New World Hotels, and major players such as China-based Jin Jiang or US giant, Wyndham (see our exclusive interview with Leo Liu, President, Greater China, Wyndham Hotel Group, page 8) revealing their latest development plans and strategy, and participating in conference sessions.
Indeed, as accommodation distribution channels evolve much among the same lines as those of other parts of the travel industry, the presence of these groups at ITB China, side by side with an exceptional spread of conference sessions covering developments in the supply chains, gives buyers the current “state of the art”, as well as key strategy points and trends for future roadmaps.
As such, more and more, ITB China is becoming a mirror reflection of all key industry trends.