HSMAI back with online industry education platform

Revenue Management, Data Intelligence and Hotel Sales Distribution top the bill of “Education and Job Day” at ITB China

For the second time in a row, the Hospitality Sales and Marketing Association International (HSMAI) and ITB China are joining forces to promote education and professional development in the hospitality industry.

HSMAI is a 90-year old, global, non-profit association with more than 7,000 members committed to growing business for hotels and their partners. It has recently recruited Asia’s top hotel revenue managers to join forces to produce a training programme that underpins a new online industry education platform.

On 17 May, the dedicated Education & Job Day is being held for the second time at the ITB China Conference 2019. It will focus on the exchange of educational knowledge and the promotion of career opportunities of current and future talents of the Chinese travel industry.

David Axiotis, General Manager ITB China, said, “I am very happy to continue our partnership with HSMAI to assist in bringing more practical, relevant education to the hospitality industry. HSMAI’s session at ITB China ts in perfectly with the portfolio of our second Education & Job Day.” HSMAI will be conducting a session in the presentation hub on 17 May 2019. Starting at 10 am, the HSMAI session will kick-off with a welcome keynote by Jackie Douglas (President, HSMAI Asia Pacific) covering the topics of Revenue Management, Data Intelligence and Hotel Sales Distributions. These topics form part of HSMAI’s Certi cate in Revenue Management (Hospitality) launched in 2017 and created by the senior leaders of Revenue Management in hotels around the world. It is a unique opportunity to preview the online course which is available to the HSMAI Academy at https://hsmaiacademy.org/certificate-in-revenue-management-hospitality/. The session is free for all ITB China attendees.

“HSMAI have been busy updating our current courses and developing new education and courses to assist hotel professionals to grow their careers. In 2019, we’ll be developing new programs for hoteliers to continue their learning in digital marketing, distribution and managing commercial functions”, says Jackie Douglas, President HSMAI Asia Pacific.