ITB China News 2019 – Preview Edition


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ITB China means business!

Again this year, ITB China will be a key meeting place of top travel buyers from around this nation which has become the leading source market of the international travel industry.

New opportunities arise every minute at this exceptional exhibition, by discovering new destinations and products of great potential from providers all over the world. With prescheduled B2B meetings in the vibrant metropolis of Shanghai, buyers are able to expand their knowledge and contact base, giving them the edge when creating new products for their end customers, whether they be group travellers, or the growing throng of individuals seeking to discover new places, new experiences and new people all around the globe. And it works. A survey by ITB China of exhibitors last year showed that 94% achieved their business goals and would recommend the show, and 89% generated additional business. This is no doubt due to the fact that fully 58% of attendees were buyers, with the remaining visitors made up primarily of delegates, vendors and media.

It of course goes without saying that all those attending for direct face-to-face business should also, where possible, take advantage of the ITB China Conference – with three days of sessions covering destinations, business travel, MICE, travel tech, education and employment. With 70 sessions and 120 speakers in total, it will be the ultimate meeting of minds!

It’s all part of what will be an exceptional show. We look forward to seeing you in Shanghai!

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Richard Barnes
Chief analyst