The adventure travel trade association (ATTA) becomes official adventure travel partner at ITB China 2019

With rapid growth in adventure travel, ITB China 2019 will, for the first time, be featuring a dedicated ATTA Pavilion.

Established in 1990, the Adventure Travel Trade Association (ATTA) today is widely recognised as a vital leadership voice and partner for the adventure travel industry around the world. It currently serves more than 1,000 members in 100 countries worldwide. Its members consisting of tour operators, tourism boards, specialty agents and accommodations all sharing a vested interest in the sustainable development of adventure tourism.

ITB China has defined customised and themed travel to be the overarching trend topic covered in its 2019 edition. As such, adventure travel will be one of the focus topics jointly developed with ATTA who will, besides organising an exhibition pavilion, also be hosting a dedicated adventure travel session at the ITB China Conference.


KEYNOTE
ADVENTURE TRAVEL AND THE ATTA: THE FUTURE OF TRAVEL

• 16 May 2019
• 10:20 am – 10:40 am
• Presentation Hub

PANEL
ADVENTURE TRAVEL, IS IT THE FUTURE OF TOURISM?

• 16 May 2019
• 10:40 am – 11:20 am
• Presentation Hub