With interest in island travel by outbound Chinese tourists growing rapidly, the Bahamas have been confirmed as the Official Island Travel Partner for ITB China 2019.
For the first time, the archipelagic nation joins the show with a dedicated Bahamas pavilion to explore all of their islands and do business with Chinese buyers. Under the heading “The Islands of The Bahamas – The Perfect Island Travel Destination” visitors can nd out more about the ecological oasis in a dedicated keynote speech which is held on 16 May 2019 (ITB China Day 2) from 1 to 1.20 pm in the presentation hub in the conference area of hall 1.
Chinese travellers continue to hone their conception of leisure due to rapid urbanisation in the country, as revealed by the ITB China Travel Trends Report. Among the chosen foreign holiday options, island travel products remain in high demand. The market size of island trips exceeds RMB100 bn (approximately USD 14.6 bn) and travel companies are reporting an expected compound annual growth rate of 35% in the next three years.