Throughout 2019, the Penang State Tourism is introducing and promoting a new tourism campaign that aims to drive visitors to its shores with more exciting features and happenings for year 2020 and beyond. The “Experience Penang 2020” campaign, with the tagline “Celebrate Asia’s Diversity”, encompasses diverse elements of beauty, fun, amusement, excitement and satisfaction. The campaign aims to highlight all of Penang’s splendour to visitors locally and abroad showcasing every aspect of Penang’s amazing diversity in culture, heritage, arts, food as well as its natural surroundings of lovely sandy beaches and breath-taking hills. Penang has long been an ideal getaway for sun, sea and sand holiday-makers. In 2008 its capital, George Town, was listed as a UNESCO World Heritage site, featuring Malaysia’s best-restored and re-adaptive traditional architecture as well as a multitude of heritage trades and arts.