The Bahamas are present at ITB China 2019 as the Official Island Travel Partner of the event. For the very first time, the archipelagic nation has joined China’s B2B travel trade show with a dedicated Bahamas pavilion to explore all of their islands and do business with Chinese buyers. Under the heading “The Islands of The Bahamas – The Perfect Island Travel Destination” visitors can find out more about the ecological oasis in a dedicated keynote speech which is held on 16 May 2019 (ITB China Day 2) from 1 to 1.20 pm in the presentation hub in the conference area of hall 1.
Island travel is on the growth path. Chinese travellers continue to hone their conception of leisure due to rapid urbanization in the country as the ITB China Travel Trends Report revealed. Among the chosen foreign holiday options, island travel products remain in high demand, as has been the case for years. The market size of island trips exceeds RMB100 billion (approximately USD 14.6 bn) and travel companies are reporting an expected compound annual growth rate of 35% in the next three years.