Germany targets 5-million Chinese overnight stays by 2030

DZT, the German National Tourist Board, is joining the Germany pavilion this year for ITB China. We asked its Chief Executive Officer Petra Hedorfer how the Chinese outbound market is progressing for Germany.

China has become one of the largest overseas markets for the travel destination Germany. The number of overnight stays from Chinese tourists to Germany reached its first million in 2010. The number increased to over three million in 2018, and our expectation is to have five million overnight stays of Chinese tourists to Germany by 2030.

How do you work to facilitate the work Chinese outbound operators coming into Germany?

Over the past two decades, we have established and maintained close relationships with important Chinese outbound operators. Every year, we hold the Germany Travel Mart (GTM) in Germany and invite our key Chinese outbound operators. During this event, they meet with German suppliers and seize business opportunities. Furthermore, our Chinese key contacts have the chance to gain knowledge about Germany in Pre-Convention Tours. In addition to GTM, we also organise China Roadshows annually, with which we invite our German suppliers to our important source markets. Not only the first-tier cities, but also some emerging secondary cities are parts of the China Roadshow. Thus, Chinese outbound operators can meet with possible German suppliers close to their business locations. For years, we have been conducting online and offline training programmes. Our Wechat Account offers an exclusive B2B Platform for information exchange and networking.

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Photo : Petra Hedorfer, Chief Executive Officer, DZT