ITB China News 2019 – Day 2 Edition


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Good things come in threes

As Messe Berlin CEO Dr Christian Göke pointed out in his official introduction to ITB China 2019, “all good things come in threes”, referring to the fact that this, the third edition of ITB China, continues to grow considerably, especially in terms of interest from trade visitors. Last year was a milestone year for the show, that yielded remarkable results in terms of exhibitor numbers, buyers’ par ticipation, strong conference programme and overall attendance. Now in its third year, the show’s organisers fully intend to keep the momentum going.

On the industry front, China continues to maintain the positive momentum of previous years, and grows in its position as a key driver for the travel industry. At the epicenter of the booming Chinese travel market, ITB China continues to evolve to meet the ever-changing needs of its exhibitors and buyers, giving them a platform to network with key industry players, generate lucrative business leads, and gain critical business insights.

The efforts by ITB China’s organisers to improve the offerings of the event have been rewarded immensely. Despite increasing stand space by 50% after last year’s record performance, this year’s show received an overwhelming response from exhibitors.

China’s marketplace for the travel industry brings streams of business, such as online, corporate, technology or MICE, and other segments, corresponding with 850 top Chinese buyers attending the show. The share of buyers coming from 2nd and 3rd tier cities has increased significantly compared to last year, now running around 40% in total. Various networking events and a unique matchmaking system offer multiple ways to maximise business opportunities.

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Richard Barnes
Chief analyst