Jenna Qian is CEO of Destination Marketing at Ctrip, leading a business that connects destinations with people. We asked Ms Qian how destination marketing is changing over time, and what is important when marketing towards Chinese travellers. FROM OFFICIAL WEBSITE …
Category: 2018 Day 3 Edition Trade Talk
On The New Dynamics Of Hotel Distribution
The consolidation of OTA giants has centralised the distribution channels for hotels, which are not only investing heavily in direct bookings but are also looking for new marketing channels. So, which marketing channels have the most potential for growth? How …
