Underpinned by a renewed partnership with European Travel Commission, Europe is the largest exhibitor at ITB China this year. The rising demand for exhibition space …
Category: 2019 Day 2 Edition Regional Spotlight

Germany targets 5-million Chinese overnight stays by 2030
DZT, the German National Tourist Board, is joining the Germany pavilion this year for ITB China. We asked its Chief Executive Officer Petra Hedorfer how …
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Tapping into Europe… the right way
The European Travel Commission is back at ITB China this year, represented by Miguel Gallego – Head of Marketing and Communication, who notably participated yesterday …

Malta: the ultimate “experiential” destination in the Mediterranean
ADVERTORIAL This is the age of the experiential traveller, and Malta offers a magnificent opportunity of discovery. We asked Carlo Micallef, Deputy CEO & CMO …
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ITB CHINA 2019: 中国游客赴欧洲旅游人数增长强势
在2019年5月15日-17日举行的ITB China展会上,欧洲国家旅游 推广的展位空间需求持续增长,反 映出欧洲仍是中国游客首选长途出境游目的地。

美妙烹饪日带您领略食指不停的意大利美食
美妙烹饪日(Fabulous Cooking Day)是由意大利知名厨师Fabio Bongianni主理的非凡烹饪体验。

被遗忘的波罗的海珍宝 ——立陶宛全新定位旅游业发展
位于欧洲大陆的深处、波罗的海之滨的立陶宛共和国,长期以来是一个相对冷门的旅游目的地。拨 开它的神秘面纱,便会发现其厚积 薄发的旅游发展潜力。