CITS American Express Global Business Travel – a solid force behind the B&R project A keynote and panel discussion at ITB China centred on “The Belt and Road Initiative – Powering the Business Travel Globalisation”. We asked Kevin Tan, General Manager …
Tag: Trade Talk
The Art and Science of Destination Marketing
Jenna Qian is CEO of Destination Marketing at Ctrip, leading a business that connects destinations with people. We asked Ms Qian how destination marketing is changing over time, and what is important when marketing towards Chinese travellers. FROM OFFICIAL WEBSITE …
On The New Dynamics Of Hotel Distribution
The consolidation of OTA giants has centralised the distribution channels for hotels, which are not only investing heavily in direct bookings but are also looking for new marketing channels. So, which marketing channels have the most potential for growth? How …
Leading Australian Tour Operator Enters China Market
Australian Pacific Touring leverages ITB China to promote new itineraries for Chinese travellers APT is very well known “down under” for its broad offering of travel products. Now the company is entering China, and ITB China is the gateway. We …
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Helping Chinese Tourists to “Travel Easy”
German-based company develops east-west synergy and facilitates business Travel Easy is one of the most innovative partners one can find for travel services connecting Europe to China. The company is building a network that adds value and potential for all …
Buyers’ Programme: Around 800 Invited to Attend 2018 Event
Some 800 buyers have been invited to attend ITB China this year. This includes 600 top performers from last year and hundreds of new ones, whereas over 250 will represent China’s largest travel agencies. Hosted buyers represent the Chinese Leisure, …
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ITB China Strengthens Partnership with China Tourism Association (CTA)
The strategic partnership forged between ITB China and the China Tourism Association has been extended this year, enabling access for exhibitors to a massive base of buyers in this region. David Axiotis, General Manager of ITB China and Rungang Zhang, …
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